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Wick Hill Company Profile



Wick Hill is an award-winning, international, value-added distributor, established since 1976, and with consistent success in delivering market growth for our vendor and reseller partners. In the financial year 2013/2014, we delivered 40% growth for our partners in the UK and DACH region.*

We are fundamentally different from our competitors because our focus is on providing excellence for our partners and succeeding competitively in multiple niches.  We keep a deliberately small portfolio to maintain focus and that portfolio is strong on technically complex products, where resellers are able to gain high profitability from services, alongside product sales.

We specialise in best-of-breed solutions from both emerging and market-leading vendors. We have a strong reputation for successfully establishing new vendors in the UK and Germany, and helping existing vendors enlarge their reseller base and grow their market share. Where Wick Hill is one of several distributors, we consistently achieve the most market growth for our vendor partners.

Operating with a channel-only model, our portfolio covers security, performance, management, access and convergence, including cloud, virtualisation, wireless, mobility, remote access and hosted solutions. Our products are backed up by Wick Hill’s multi-award-winning reputation for exceptional customer service and support, as well as our first-class training facilities

Product Strategy

We continually research the IT industry, looking for solutions that fit market niches. We select the products we take on very carefully, only choosing those for which there is a genuine business need and which show the potential to grow and expand. We carry out exhaustive product evaluation and testing, prior to adding new solutions. Product selection is based on technical excellence, robustness and reliability, as well as providing real business benefits and significant added value service opportunities for our channel partners.

Service and support

We have won multiple awards for our exceptional marketing and sales support, as well as our engineering and technical services. We are committed to regular staff training and development throughout the organisation to maintain excellence in all areas.

As a market-making distributor, we provide pre-sales, sales, marketing and post-sales support to our channel partners, to enable them to further develop business for existing suppliers, as well as to confidently add new solutions to their portfolio.

Benefitting from new technologies

We understand that resellers may need extra support when introducing new technologies, so at product introduction we offer a range of additional support services which cover training, sales, marketing, POC assistance, site visits, etc. This additional support for new, complex products helps get resellers up-to-speed as soon as possible and equips them to benefit from services around the technology. 

Domestically and internationally, we work very closely with and for our suppliers so we can offer a high degree of technical expertise to our reseller partners. This close relationship also makes it easier to act as an advocate for resellers with the vendor.

Training and consultancy expertise

Training is a high priority at Wick Hill. We provide free product sales training to channel partners, as well as a range of technical courses. Training can be provided at Wick Hill or at customer premises. Our training courses can be resold to end users, providing good reseller margins. On the consultancy side, we can support our channel partners with technical consultancy during the sales process and beyond.

Company philosophy

A very strong level of commitment to customer service and technical support, plus an honest and ethical approach, have been fundamental to Wick Hill’s policy for nearly 40 years.

Wick Hill is totally committed to servicing, developing and growing the businesses of our channel partners. As such, we are looking for long-term relationships with both vendors and resellers, based on trust and mutual confidence. We have a 100% channel-only model and take a very active market-making role for and with our suppliers.

Wick Hill’s ethical approach includes an active charity programme supported by members of staff at all levels. We contribute regularly to a number of different charities, as well as to core charities selected by our charity committee.


We have been a finalist in, or won, many industry awards. These include awards assessed by the press or voted for by the channel, as well as awards given to us by our vendors for achieving the most sales. In 2014, we achieved a unique clean sweep of the three major industry press awards: Computing Security ‘Distributor of the Year,’ CRN ‘Security Distributor of the Year’ and Network Computing ‘Distributor of the Year.’

Wick Hill Group - an international organisation

Wick Hill Ltd is part of the international Wick Hill Group, based in Woking, Surrey with sister offices in Hamburg. Users of products sourced through Wick Hill include most of the Times Top 1000 companies, in addition to many non-commercial organisations, government departments and SMEs across all business sectors. Through our channel partners, we have delivered IT solutions to more than a million users world-wide.


November 2014
* Germany, Austria and Switzerland

For further press information, please contact Annabelle Brown on 01326 318212, email This email address is being protected from spambots. You need JavaScript enabled to view it.. For reader queries, contact Wick Hill on 01483 227600. Web